About Us

seeing eye journal

The "rainbow vision" is the space between a great idea and action. It's the spark. 

The Rainbow Vision was founded by Leela Hoehn in 2012 as a hobby while making and selling cards at craft fairs and online, and then it quickly became so much more. Leela was determined to use her creative super powers in a way that supported the kind of life she wanted to live: artistic, productive, and free.

The Rainbow Vision is a paper goods and gift brand that was born out of the need to live a creative and soul fulfilling lifestyle. We are deeply inspired by artists, musicians, writers, philosophers, mystics, social activists, and anyone who is on the artistic journey (whatever that may look like!). Through our one of a kind planners, journals, notebooks and more, we aim to create tools to keep folks inspired and organized while they pursue their unique creative path.

This is the motivation behind everything we create for The Rainbow Vision. We want you to feel inspired. We want to make beautiful, simple and effective tools that remind you of your own creative power and help you manifest your creative journey.

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We make eco-conscious packaging and shipping a priority. We are always working towards doing better to lower our impact while also providing an enjoyable purchasing experience. The task of finding the best materials and methods is ongoing, but here are some ways in which we are attempting to condense our footprint:

  • The Rainbow Vision has partnered with One Tree Planted to plant one tree for every order place in a fiscal year
  • All items and materials are made in the USA with exception to metal products
  • Cellophane sleeves for cards and prints are made from a compostable, plant based material
  • We work with a greeting card printer that has received "Gold" status with EcoVadis, an independent Corporate Social Responsibility evaluation company
  • Our greeting card envelopes are made by a US based company who uses renewable energy to produce their bulk paper stock
  • The printer and book binder we partner with uses unwanted paper from larger printers in the US that would otherwise be sent to the landfill to produce many of our products

leela hoehn

About Leela

Leela Hoehn - Founder & Creative Director

Leela grew up next to the Savannah River in Augusta, GA - home of the Godfather of Soul and many restless ghosts. She graduated with a BA in English Literature, and has always practiced and studied visual art. Growing up she spent a lot of time talking to animals and drawing picture books of her dog Maggie having various adventures. She would then try to sell said picture books to her family for $.25. Since she was a child Leela has been been fascinated with the creative energy of business building, and its powerful potential to change the world for the better. 

When she's not busy planning for The Rainbow Vision, Leela studies the rich topic that is archetypes and is working towards becoming a certified Archetypal Consultant via the CMED institute. She is trained as a Level 2 Reiki healer and is always deepening her practice in energetic work, including ancestral and shamanic healing.